The beautiful new Jaguar F-Type, which you can read our First Test, is also a star on the big screen.
At Sundance London was projected the world premiere of “Desire”, the spectacular short film made by Jaguar in collaboration with the RSA, the Ridley Scott Associates. The film is played by British actor Damian Lewis, who won the Golden Globe and Emmy Award and obviously has co-starred as the Jaguar F-Type.
The short film was screened for the first time at The O2 in London. The director, Adam Smith of Ridley Scott Associates, introduced the film and described the project as “a real adventure, a story of betrayal, revenge, passion and greed.”
Caspar Delaney, RSA and producer of “Desire,” spoke about the location of the shoot, the Atacama Desert in Chile, as the ideal place for the setting of the film: “one of the most spectacular scenery in the world.”
Ian Armstrong, Jaguar Global Marketing Communications Director, said: “Jaguar is present in some films emblematic of the history of cinema and we are happy to give new life to this exciting art project through a combination of English worldwide. We believe, along with Ridley Scott Associates, to have an outstanding and visionary film project, which provides an ideal platform for the launch of our product, the most important of the last 50 years – the Jaguar F-TYPE “